"We don't do Cheap.
Cheap can't do what we do."
The cable lock your bike actually deserves — 3 colours, built for Indian streets.
.png/:/rs=w:740,cg:true,m)
.png/:/rs=w:740,cg:true,m)
.png/:/rs=w:740,cg:true,m)
Choose Your Prime
Three colours. One standard. Uncompromising.
Prime Red
Bold, aggressive, unmissable. Built for cyclists who want security that makes a statement — and backs it up.
Prime Blue
Cool, calculated, precise. Premium steel cable in a shade that turns heads on every ride and stops thieves cold.
Prime Black
Stealth profile, steel inside. Blends into any ride while keeping it locked down tight.
Multi-strand steel cable resists bolt cutters that defeat ordinary locks in seconds
Every lock ships with two precision-cut keys. Losing one won't cost you your ride
UV-treated PVC coating built for Indian monsoons, dust storms and 45°C summers
Precision die-cast mechanism — not the flimsy pressed-steel found in cheap locks
Lock It. Leave It.
Prime works wherever your ride takes you.
USE CASE — 01
Street & Pole Locking
Thread through frame and rear wheel, loop around any pole. 1-metre cable handles every city scenario.
USE CASE — 02
Helmet Lock
Loop through chin strap, lock to frame. Walk in hands-free every time. No bag required.
USE CASE — 03
Bike Rack Parking
Office, campus, shopping centre — thread through frame and rack in seconds. Sorted.
Proven on the Road
"I've tried three brands before. Prime is the only one where I actually feel my bike is safe. The cable is genuinely thick and the lock feels premium."
"Used it to lock my helmet every day at work for 8 months. Not a scratch on it. My colleague's cheap lock broke in week 3. Says it all."
"The red one looks so good on my Trek. People actually ask me about it. Didn't expect a lock to get compliments but here we are."
DON'T DO
CHEAP.
Your bicycle cost you real money. Protect it with a lock that takes its job seriously. Prime by Alfa International — engineered to outlast, outperform, and outclass.
Shop Prime LocksPlease Note — Once an order is placed, it cannot be cancelled. Returns are only accepted in the event of a product defect. Every lock is carefully inspected twice before dispatch, so defects are extremely rare. If you do experience an issue, we're here to help.
.png/:/rs=w:740,cg:true,m)
.png/:/rs=w:740,cg:true,m)
.png/:/rs=w:740,cg:true,m)
